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18 Oct 11
The new University of Oxford styleguide will launch at Brand Licensing Europe (BLE) 2011 in London this week, 18‐20 October 2011. Created by Oxford Limited, the company responsible for the University's brand licensing programme, the styleguide will be debuted on the Performance Brands stand (E055), the licensing agents for Oxford across the UK, Europe and Middle East.
28 Jul 11
The licensor for the University of Oxford licensing programme, Oxford Limited, has signed a deal with Spanish company, Dis2, for a Back to School range of bags and stationery. The first range of 10 designs is already in product development for launch in 2012.
15 Jul 11
Oxford Limited, the licensor for the University of Oxford licensing programme, has appointed Supermarcas to represent the Oxford brand in Brazil and South America. Confirmed at the Licensing International Expo in Las Vegas, the appointment is the third key strategic move by Oxford Limited this year, which already has agents in Korea, Asia, Japan, North America, UK & Europe, and most recently India.
01 Jul 11
Oxford Limited, the licensor for the University of Oxford licensing programme, has confirmed that its new agent for India will be Bradford License India. After agreeing the correct positioning and strategy for the brand, the contract was finalized at the Licensing International Expo in Las Vegas. This is the second agent appointment made by Oxford Limited this year, and will see the introduction of Oxford lifestyle ranges in key categories such as Apparel, Educational Products and Furniture into key territories across the world.
01 Jan 11
Performance Brands London is proud to announce the acquisition of the exclusive licensing representation rights of The University of Oxford. The licensing programme will encompass commercial development in the UK, Europe and Middle Eastern territories.