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15 Jul 11

Oxford appoints agent for Brazil and South America

Oxford Limited, the licensor for the University of Oxford licensing programme, has appointed Supermarcas to represent the Oxford brand in Brazil and South America. Confirmed at the Licensing International Expo in Las Vegas, the appointment is the third key strategic move by Oxford Limited this year, which already has agents in Korea, Asia, Japan, North America, UK & Europe, and most recently India.

"Brazil and other fast developing South American countries are key to the future development of the Oxford brand," commented Chris Evans, MD of Oxford Limited. "The University's reputation for academic excellence is global and the daily media reportage on its latest scientific breakthroughs and research keeps its brand awareness high. With the official mark of the University at its heart, the licensing programme translates Oxford's brand values and nine centuries of heritage into product ranges that will excite retailers and consumers alike, and we look forward to working with Supermarcas and licensees to bring this to life."

"People in Brazil and South America increasingly aspire to a university education and naturally wish to connect with world famous centres of academic excellence such as Oxford University," commented Moacir Galbinski, Vice‐President of Supermarcas. "Oxford's licensing programme will allow us to develop products that will tap into this aspiration and capture the imaginations of the key consumer audiences such as teenagers and young adults."

 

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