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01 Jul 11

Oxford signs with Bradford License India

Oxford Limited, the licensor for the University of Oxford licensing programme, has confirmed that its new agent for India will be Bradford License India. After agreeing the correct positioning and strategy for the brand, the contract was finalized at the Licensing International Expo in Las Vegas. This is the second agent appointment made by Oxford Limited this year, and will see the introduction of Oxford lifestyle ranges in key categories such as Apparel, Educational Products and Furniture into key territories across the world.

With over 800 years of history, the University of Oxford has many famous Alumni from authors to pioneering scientists and world leaders including: CS Lewis, Lewis Carroll, JRR Tolkein, Oscar Wilde, Dr Seuss, Einstein, Edmund Halley (Halley's Comet), Hooke and Boyle, Richard Dawkins, Stephen Hawking, Bill Clinton and many more.

The University's libraries and archives, such as the 400 year old Bodleian Library, hold over 11 million printed items including priceless books, and manuscripts. Its museums and collections from the Ashmolean, through to Pitt Rivers and the Botanic Garden also offer an important resource for scholars and licensing programme too.

The Oxford brand licensing programme is created around a lifestyle proposition that combines quality, tradition and heritage to create a modern contemporary consumer product range. The university has a reputation for academic achievement and excellence and is a global brand that people respect, admire and immediately recognize and relate to. Collectively, Oxford and Bradford will build a strong portfolio of products that reflects the core values of the Oxford brand.

"The retail landscape and infrastructure is developing rapidly in major cities across India, so it's a great opportunity to introduce the Oxford brand while new consumer markets are being established," commented Chris Evans, MD of Oxford Limited. "Bradford License India has the specialist expertise to help us do that and we look forward to welcoming new licensees to the programme."

"We work with partners, agents and licensees to develop our licensing programme through the provision of information, support, guidance and liaison with the University in a responsive and timely manner." added Evans.

Elaborating further, Ms. Chitra S. Johri, Vice President, Bradford License India said "We at Bradford continue to witness the exciting and expanding nature of the Indian market. Properties as powerful as Oxford will help pave the way for licensing to become an established business model throughout India. Bradford's next step is to tap multiple product categories for Oxford especially apparel, educational toys, stationery, gifts & novelties, home linen and so on to draw possible synergies."

 

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