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19 Sep 14
Oxford's heritage attracts new home décor licence
To complement Oxford’s heritage inspired premium furniture range selling in showrooms around the world, the University of Oxford licensing programme has signed a new Home Décor licensee. The deal was brokered by Oxford’s licensing agent for UK and Europe, Performance Brands.
For wall coverings, Oxford has partnered with ambitious UK based company, Smith & Fellows who specialize in innovative and elegant wall coverings, inspired by archival and historic designs. The 5 year multi-territory deal will see collections of Oxford pattern, sourced and derived from a number of University archives and libraries, marketed across a territories including UAE and China.
This autumn, new product introductions to Oxford’s successful furniture range by Timothy Oulton will include an iconic test tube chandelier, butterfly specimen table inspired by the entomological displays in the University’s Museum of Natural History, and a modern chair in brushed steel and colourful leather. Table lamps and floor lamps available in boating stripe or tartan will also feature in the new Oxford catalogue.
“Source material such as pattern, photography and illustration are key assets for home décor and furnishing partners, and Oxford has plenty for licensees to choose from,” commented Chris Evans, MD Oxford Limited.