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07 Oct 14
University of Oxford menswear launches in M&S
A new range of University of Oxford menswear will launch in M&S this week under the Blue Harbour brand. The exclusive collection of 14 limited edition pieces, inspired by Oxford’s rich heritage and historic archives, will be available in 20 M&S stores* across the UK and online at www.marksandspencer.com
Oxford Limited, the licensor for the University’s brand licensing programme, signed a licensing deal with M&S’ partner TVM Fashion Lab, a wholly owned subsidiary of Global Brands, one of the world’s leading branded apparel, footwear and fashion accessories companies. The deal was brokered by Oxford’s licensing agency, Performance Brands.
“We’ve collaborated closely with TVM Fashion Lab and M&S to produce this initial University of Oxford collection which combines elements of the University’s heritage with carefully considered design and detailing,” commented Chris Evans, MD Oxford Limited.
The limited edition collection comprises 14 traditional collegiate pieces united by the elements of Oxford’s heritage and trademarked coat of arms and belted crest. Styles include: a blazer, collared shirts, hooded jumper, cricket jumpers, polos, rugby shirts and T shirts.
To find out more about the University of Oxford licensing programme, visit Performance Brands on stand E130 at BLE 2014.