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15 Jan 14

Oxford signs with L Brand Inc for collegiate apparel collection

Oxford Limited, the licensor for the University of Oxford, has signed a one year deal with Limited Brands to create a collegiate style collection of apparel and accessories under the Victoria’s Secret PINK brand. The range of women's T-shirts, sweat shirts and pants, athletic vests, caps and accessories such as bags and a drinks bottle will be retailed through VS PINK stores in the UK and online.

"Apparel is a key category for the development of the Oxford consumer brand and the VS PINK collection is another great example of this delivering the classic collegiate look,” commented Chris Evans, MD Oxford Limited.

 

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