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31 Jul 13

University of Oxford partners with Science4you

Oxford Limited has signed a three year deal with Portuguese toy company, Science4you, to develop a range of co-branded scientific themed kits for distribution and retail across Europe. The deal was brokered by Oxford’s European and UK agents, Performance Brands.

The initial range of seven University of Oxford approved science kits, including Chemistry 1000 set, DNA Detective and Solar Car, is scheduled for release at retail for Autumn 2013. Further products will be developed in partnership with Oxford over the length of the three year contract.

"This partnership sees one of the world’s most prestigious universities join forces with one of the youngest and most dynamic companies in this market. By joining the University of Oxford we take the next step in our mission to demystify science to children around the world", says Miguel Pina Martins, Science4you CEO.

“Oxford’s rich history of scientific research and discovery provides a strong platform of relevance to support the proposed science kit range at retail,” commented Hannah Aspey, Head of Brand & Communications at Oxford Limited. “Science4you has already established a good track record of working with academic institutions in Portugal, and we look forward to an equally productive and successful relationship with them as an Oxford licensee.”


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