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10 Apr 13

Oxford signs toy and game partner for India

10 April 2013 || Oxford Limited has signed a deal with Swadesh Essfil Pvt. Ltd to create a range of University of Oxford branded toys and games for the Indian market. The two year deal is the first to be announced by Oxford in India, and was brokered by their agent Bradford License India.

“The toy and game category is a key focus for Oxford as we can add so much value to a license via our reputation for academic excellence and specialist knowledge across the many subject areas that we offer,” commented Chris Evans, MD Oxford Limited. “The University’s museums, archives and collections also offer a wealth of content that licensees can tap into from dinosaurs and evolution at the Museum of Natural History through to 6,500 plant species at the Botanic Gardens and Egyptian artefacts at the Ashmolean.”

“We want to develop games and toys that encourage children to learn through play,” commented Rajvi Makol, Director at Essfil. “We believe that our partnership with Oxford will help us to create products that stimulate a child’s senses and spark their imagination”


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