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21 Jun 12

Oxford Signs Lofty For Apparel In Brazil

Oxford Limited, the licensor for the University of Oxford, has signed a deal with Lofty International to create a collection of adult apparel and fashion accessories for the Brazilian market. The deal is the first to be signed by Oxford in Brazil, and was brokered by their agents for Latin America, Supermarcas.

"Apparel is a key category for the development of the Oxford consumer brand and Lofty will be able to build on the designs and success of our established licenses in Korea, China and Japan to create the Oxford look for Brazil," commented Chris Evans, MD Oxford Limited.

Lofty International will launch the first Oxford lines for Autumn/Winter 2012, based on collegiate designs featuring the crest of the University as well as those of Oxford's colleges and sports clubs.

The range will be aimed at young adults looking for an authentic and aspirational brand association.

The two year deal will also see Lofty develop fashion accessories categories such as bags, eyewear and watches.


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