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10 May 12

Oxford Further Strengthens Back To School Category

The University of Oxford brand licensing programme has added Italian stationery specialist, Cartorama, to its expanding portfolio of Back to School licensees, which includes Sky Unicorn (China), St. Majewski (Poland), Pigna (Romania), Taeyang (Korea) and Dis2 (Iberia).

Well known for its successful junior and teen Back to School ranges for leading brands such as Disney, Benetton, Ferrari and Hello Kitty etc, Cartorama has signed a two year deal with Oxford to produce ranges of bags, paper goods, stationery and gift items.

Back to school is a core category focus for Oxford, and Cartorama’s track record in this area is very impressive,” commented Chris Evans, MD Oxford Limited. “They are known for their creative design and product innovation as well as their sales network and strong retail distribution in Italy, and we are very much looking forward to developing the Oxford brand with such an ambitious and forward thinking company.”

The deal with Cartorama was brokered by Oxford’s agent for the UK & Europe, Performance Brands.

 

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