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05 Mar 12

Oxford signs the Joester Loria Group as agents for USA

Oxford Limited, the licensor for the University of Oxford's brand licensing programme, has appointed The Joester Loria Group as its agent for North America. The agency will extend Oxford University's international success in apparel and home furnishings, developing those categories in the US and Canada.

Oxford is the oldest English speaking University in the World, with the earliest records of teaching dating back to 1096. Over the last nine centuries, the University has built a reputation for achievement and excellence and has become a global brand that people respect, admire and immediately recognise. Alumni of the University include politicians, leaders, businessmen and influencers around the globe.

In addition, the University's world class libraries and museums such as the Bodleian and the Ashmolean provide a rich source of reference and source material for Oxford's brand licensing programme. These archives and collections supply licensees with inspiration for product development and pattern for product application, while the architecture of the colleges, their history and traditions also offer creative opportunities. Central to the University's brand licensing programme, however, is its coat of arms and the University of Oxford name, as well as the many colourful college and sports club marks. These remarkable assets have been captured in the extensive style guides that provide licensees with turnkey designs and graphics.

Chris Evans, Managing Director at Oxford Limited, comments: "We started our search for new agents last summer and from our first meeting with Joester Loria, it was evident that this was an agency that understood Oxford and its potential as a consumer brand. They clearly have the vision and the expertise to establish the Oxford brand in the US market, identifying licensee and retailer partnerships in major categories such as apparel as well as capitalising on existing global deals, for example the Oxford collection of furniture from Halo Licensing, in order to develop other key areas such as home decoration and interiors."

"It's an honor to be tapped by this prestigious world-renowned institution" stated Joanne Loria, Executive Vice President and COO of The Joester Loria Group. "We believe that there is an extraordinary opportunity to develop distinctive product collections that are inspired by Oxford's rich, cultural history and a heritage in art & design that span more than eight centuries."


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