Translation into Brand Presence

In order to maximise the relevance and reassurance that the brand can lend to these categories, we have created two distinct identity systems, designed to a common framework and basic approach, but presented in a context that is most appropriate for the category to which it is applied. The two systems are designed to sit side by side, and could be interchangeable, although they have been conceived to present different emphases of the values, with one supporting more of an 'Excellence' values set, and the other an 'Aspiration' values set. The presence of the brand of the University will be presented consistently throughout, with both systems using the colour of Oxford Blue to represent our Heritage, in conjunction with the crest of the University.

The two systems are called Classic and Contemporary.