Brand Values & Identity

In order to build a consistent image for the brand around the world, we have designed the packaging and identity systems illustrated on the following pages, which must be followed.

These, together with a consistent delivery of our brand values through careful product design and development, will ensure a high quality and consistent brand experience for consumers everywhere.


  • Classic
  • Prestigious
  • Historic
  • Iconic


  • Achivement
  • World Class
  • Modern
  • Contemporary


  • Quality
  • Confidence
  • Refinement
  • Unrivalled