Oxford leads the way in the fields of academic study, world class museums & collections, and in sport.
With every new breakthrough, acquisition of a rare book or famous masterpiece, or success at sport, the global press coverage increases awareness of the Oxford brand. The core values demonstrated by these achievements, in addition to a consistent approach to packaging, marketing and in-store display, enhance consumer awareness of the brand and its values.
Oxford is a global brand and news of every achievement is picked up by the worldwide media.
Achievements such as:
- The annual tradition of competing against Cambridge University in the Boat Race (since 1829 ) and the Rugby Varsity Match (since 1872).
- Exhibitions of the treasures of the University held at Oxford libraries and museums.
- Accomplishments of past and present students in their careers and achievements.